This community-driven mural raises awareness about the harmful effects of targeted tobacco and vape marketing, such as its connection to cancer rates. Created in partnership with the Center for Social Capital (SoCa), Multigenerational Health, and Weill Cornell Medicine, it highlights the generational trauma caused by these industries while offering a hopeful message for the future. A bold “Stop Lies” sign is central to the mural, symbolizing youth determination to arm themselves with knowledge and truth in the fight against tobacco and vape companies. This emblem of resistance reflects the project’s broader mission: empowering young people with awareness, critical thinking, and the tools to build a healthier, more informed future.
