Groundswell and the New York City Department of Transportation (NYC DOT) designed the Traffic Safety Sign Residency Program to engage the community in exploring traffic safety information through the creation of original street signs. While Public School Students have been the primary participants in this program, the Look sign was designed collaboratively by members of the Senior Center at Goddard Riverside Community Center. Designs were rendered by Groundswell artists, fabricated by NYC DOTs Sign Shop, and temporarily installed in local locations that the team identified as in need of traffic signage. Through this program, participants learn about traffic safety challenges as well as how signs and symbols can work to communicate ideas and explore visual art techniques to develop graphic images. These signs then help increase safety awareness and prevent accidents in locations around each participating community. For their project, seniors from the Goddard Riverside Senior Center created a sign about safely crossing the street that represented their own experiences and research.
